Through his consulting firm, Improve and Grow, Carl’s mission is to help your business achieve profitable revenue growth. With 81% of purchase decisions beginning with online research, optimizing your online marketing is critical to your business growth strategy. Carl believes every dollar you spend in online marketing should return at least 2-3 times your investment. That’s why it is important for him to understand how your business works to develop a customized strategy that drives the right traffic, qualified leads and profitable revenue.
In addition to his online marketing expertise, Carl Lefever has over 15 years experience leading process improvement programs to drive significant business results. Carl has led over 100 projects across diverse set of functions including Operations, Sales, Marketing, Customer Service, Supply Chain, Information Technology and Human Resources. He is a certified Lean Six Sigma Master Black Belt and an experienced facilitator of many other disciplines including Project Management, Strategic Planning, Lean Enterprise and Business Process Management. Carl gained his experience working in leadership roles in several large organizations in roles including the Director of Lean Six Sigma and Vice President of Sales Operations.